Service 02 · Agency · Sub-service
Pricing strategy
Guide-price recommendation, bid-strategy design, negotiation planning and reserve-price advice.
When to instruct
The right moment.
You need an evidence-based pricing and negotiation position before going to market or opening a data room.
Scope of work
What we do.
04 workstreams
01
Comparable evidence analysis and cap-rate benchmarking.
02
Buyer-lens underwriting to test what the market can support.
03
Guide, reserve and stretch pricing with sensitivity tables.
04
Negotiation playbook and counter-party mapping.
Deliverables
What you receive.
- Pricing memo with guide, reserve and stretch.
- Buyer-lens model and comparable evidence pack.
- Negotiation playbook with fallback positions.
Ready to instruct
Brief us on pricing strategy.
Other agency sub-services